YouTube Archives

MERó creates ‘Instagramable’ packaging design

October 8, 2018

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

Netflix now accounts for 15% of global internet traffic

October 5, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

New YouTube vertical video ads adapt to mobile orientation

September 13, 2018

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Why ‘breaking the internet’ shouldn’t be a marketing badge of honour

September 6, 2018

No amount of hype generated from a marketing campaign should be causing websites to crash in 2018, argues Rob Greenwood, technical director, Steamhaus.

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

YouTube goes boxing: KSI v Logan Paul fight ends in a draw

August 28, 2018

A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

July 24, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.

Cannes Lions 2018: Video highlights from all five days

June 26, 2018

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.