Global ecommerce ad spend: Google outstrips Facebook in 2020
Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Google increase ad grants to $1bn to help small businesses weather pandemic
Under the move, Smart Campaigns are now available in all countries with Google Ads; making it easier to sign up and run ads through the app. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Denmark, France, Spain, the Netherlands, and Japan, with more countries to follow. New Promoted Pins feature … [Read more…]
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
Google skips April Fool’s day due to Coronavirus
Google has announced it is skipping its traditional April Fools’ Day jokes and pranks across its platforms due to the coronavirus pandemic.
Google overtakes Facebook for mobile app advertising
Google has overtaken Facebook for the first time for the quantity and quality of app downloads driven by its advertising.
Intent Vs Keywords: The future of search engine optimisation
Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.
Netflix and YouTube begin temporary slow down to keep the internet from breaking
Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.
Croatian media giant Styria picks Permutive for data management
Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.