Sky offers free programmes on YouTube
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.
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Google to rate ISPs based on YouTube performance
Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback.
Video viral of the week: Devil Baby stunt terrorises New Yorkers to get 36m views
Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…
Video viral of the week: Axe gets serious with ‘Make Love Not War’ video
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…
Managing social media comments: YouTube users get new community controls
YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.
Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…
Right to reply: Is iTunes Radio really going to be a game-changer?
This week saw Apple unveil its free music streaming service iTunes Radio into an already crowded market. Bloom.fm’s CEO Oleg Fomenko responds to the launch, and asks what the key challenges are for the firm.
How to create a slow motion video: New tool from YouTube
Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a … [Read more…]
Video viral of the week: Kmart gets cheeky with ‘Ship My Pants’ ad
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.
Video viral of the week: Evian's dancing babies return to get 45m YouTube views
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video viral of the week below…