Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
This ad for clothes brand from took the web by storm with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the ‘wow’ factor to drive a message about precision steering home (and get 73 million YouTube views in the … [Read more…]
Half of Americans seem to believe in ads while the rest think they are dishonest. Moreover, recent studies show that Americans tend to distrust certain types of ads more. This infographic from Finances Online looks at how companies trick their clients with the use of deceitful advertising.
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below..
Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 time more than it id for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014, as demonstated by this new infographic from FinancesOnline looking at the tech … [Read more…]
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below…
Residents on the Somalian capital Mogadishu have been experiencing a form of “culture shock” since fibre optic services launched over the last week, an Internet provider has told the BBC.
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…