US online music streaming sales beat CDs for the first time
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data.
YouTube
A day in the life of a YouTube star: Film sheds light on ‘Internet famous’
What is it like to be ‘YouTube Famous’? A new documentary, dubbed ‘The Creators’, takes a look behind the scenes of some of the most influential Vloggers in the UK today.
Can YouTube solve the election debate debacle?
David Cameron and Ed Miliband have been considering a proposal to join a live internet ‘digital debate’ hosted on YouTube ahead of the general election campaign.
Video viral of the week: Geico ‘unskippable’ ads reward viewers after 5 seconds
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]
Top 100 YouTube channels double audience in a year
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research.
Volkswagen gets closer to customers with YouTube and search campaign
Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise.
Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below…
Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
YouTube star PewDiePie hits out at Nintendo revenue-sharing plans
Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from ‘let’s play’ videos featuring its games.
Snapchat ads costs $750,000: Are they worth it?
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.