Google Chrome stops Adblock users from skipping YouTube ads
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock Plus users from skipping YouTube ads.
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YouTube to give advertisers more data on viewers
YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Facebook accused of ‘lies and theft’ by YouTube star
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.
‘Confusing’ Google+ integration finally scrapped across all products
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.
YouTube famous: How much do Vlogger stars earn?
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.
Coke removes labels from cans in Ramadan campaign
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’.
Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions … [Read more…]
Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.
P&G vlogger banned by ASA
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.