What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.
Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses.
With ‘Back to the Future Day’ now upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below…
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.