Yahoo to kill off mobile banners for native ads
Yahoo is ditching its mobile banner format, instead focusing on native ads on smartphones and tablets, as the portal looks to boost its mobile ad revenue through more engaging campaigns.
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Yahoo COO fired by boss Marissa Mayer as sales struggle
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer.
Yahoo admits some ads on its European sites spread malware
Yahoo has admitted that malware-spreading malicious adverts served on its websites on 3 January have affected users of its European websites using Windows PCs.
Cannes Lions 2013- Video highlights from day two
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity is running throughout this week. This video offers highlights the seminars on the second day of Cannes Lions 2013, featuring seminars from Adobe, PARTY, Yahoo! and Mindshare with McLaren F1.
Cannes Lions 2013- Jack Black on adapting content to a small screen (video)
Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man.
Yahoo rivals Klout with ads based on social influence
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.
Yahoo’s buys conference calling firm Rondee
Yahoo has bought conference calling firm Rondee for an unsicloded sum, as the firm continues its buying spree just weeks after snapping up blogging giant Tumblr.
Yahoo buys gaming platform PlayerScale
Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business.
Yahoo mulling Hulu bid?
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports.
Top tips: A 5-minute guide to becoming a flexible employer
Following Yahoo’s controversial decision to ban home working, Robert Rutherford, CEO of specialist IT consultancy QuoStar Solutions, offers a short guide to becoming a flexible employer.