In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.
Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool.
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
The third day of the Cannes Lions festival was another eventful one, featuring Yahoo’s Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be “a simple task” for him to beautify the popular photo app. View the video highlights below…
Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay.
Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market.
Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time.
Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars.
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014.
Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars.