video Archives

Nike sells digital trainers exclusively via Fortnite

June 11, 2019

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

Office space: Staff want flexi-time (but not flexi-desks)

June 3, 2019

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.

Roku woos TV advertisers with new streaming video measurement tool

May 29, 2019

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads

YouTube uses AI to help advertisers edit video for short form content

May 14, 2019

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

Mozilla launches EU Elections Toolkit

May 7, 2019

Mozilla has launched a Firefox EU Elections toolkit to help promote online transparency.

Euronews hires Sublime for programmatic private marketplace

May 1, 2019

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

Twitter comeback continues with stronger user growth

April 23, 2019

Twitter planning new subscription platform?

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Pinterest valued at $12.7 bn in IPO

April 18, 2019

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

March 29, 2019

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

March 21, 2019

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.