video Archives

Video marketing trends for 2019: Most firms now making ‘explainer videos’

July 31, 2019

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

Twitter surge continues: revenues and user numbers increase

July 30, 2019

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

Shutterstock adds cinematic effects for film makers and brands

July 29, 2019

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

July 16, 2019

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

June 19, 2019

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.

Ad platform Smart gets global activation within Google Display & Video 360

June 13, 2019

Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.