Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.
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Angry Birds turns 10: social campaign to turn anger into good causes
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.
New fashion trends: Gen Z wants authenticity from brands
61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM
Facebook partners publishers for separate ‘News’ tab
Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.
Top tips: How to visualise an edge in today’s cut-throat customer race
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
Ready Player One? Facebook outlines social VR future with ‘Horizon’
Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.