Amazon makes rare profit as investments pay off
Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.
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Facebook profits up 33% as mobile ads soar
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Twitter adds group messaging and video features
Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.
US millennials spend to $750 per person on media content in 2015
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report.
Birds Eye turns to bloggers in £3m ‘mix up your menu’
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
Meetrics accredited by MRC for ad viewability across display and video
Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads.
Tesco plans to sell marketing data firm dunnhumby for £2bn
Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.
Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.