LinkedIn expands into online learning with $1.5bn Lynda purchase
LinkedIn has bought US online learning business Lynda for $1.5bn (£1.1bn), marking the professional networking site’s biggest acquisition to date.
video
Online video audience ‘bigger than content owners have been getting credit for’
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital generation.
YouTube revamps TrueView in-stream ads
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks.
The rise of YouTube ads: 5 years of TrueView metrics (infographic)
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.
Video viral of the week: Android encourages viewers to skip ad
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See … [Read more…]
Amazon debuts branded ‘Dash buttons’ for one click orders
It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.
Playstation lets users swap game music for Spotify playlisits
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.
Oculus shift: Facebook to meld social media with virtual reality
Facebook is planning a world beyond gaming and entertainment for its virtual reality headset Oculus Rift, aiming to create a more immersive social experience through the company’s communications tools.
Twitter debuts live-streaming app ‘Periscope’
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone.
Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…