Battle of the blocks: Lego Worlds rivals Minecraft with online creation game
Lego has launched a rival to popular video game Minecraft, as the Danish Toy firm looks to cash in on the popularity of online creation games.
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Advertisers ‘opting for multiple device video campaigns’
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research.
The rise of ‘Citizen Editors’: Social media and mobile put people in control of news
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey.
Mobile advertising revenue driven by increase in smartphone display
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
P&G vlogger banned by ASA
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
YouTube lets users buy direct within pre-roll ads
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
Video ad tips: Five factors of video viewability
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.
Google’s self driving cars to hit public roads this summer
Google’s driverless cars are set to mingle with the public around the roads of Mountain View, California this summer.
Video viral of the week: Street View turns into catwalk with #FashionStreetView
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below…
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.