Cannes Lions day six: video highlights
Friday’s sessions at the Cannes Lions festival features Hollywood film and television producer Brian Grazer Brian Grazer, the team behind Serial, DDB’s Amir Kassaei and Al Gore. Watch the video highlights here.
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Cannes Lions Day 5: Video highlights
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Vice and Unilever unite for female-focused channel
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
Cannes Lions 2015: Highlights from Day One
Cannes Lions 2015 kicked off with a bang, with sessions from Tinder’s Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival.
Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.
Uni graduates take on Google with new digital ad concept
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo.
Baidu to launch self-driving car this year
Chinese web giant Baidu is planning to launch its first driverless car in the second half of 2015, rivalling the likes of Google and various car makers.
Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…
CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%)
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]