Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
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Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning
Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.
Top tips: How to build the best programmatic video strategy
As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Facebook quits charging for ‘likes’ in ad price shake-up
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
YouTube famous: How much do Vlogger stars earn?
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.
Coke removes labels from cans in Ramadan campaign
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’.
Digital video becoming mainstream: Agency survey
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research.
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions … [Read more…]
Cannes Lions Day 7: Video highlights
The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL’s digital prophet Shingy. View the video highlights below.