Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.
A new social network from the founder of Vine has launched, with a hashtag-style tagging system to help users find related content more easily.
Garmin has launched a new line of Sat Navs with a focus on ‘driver awareness’, keeping users informed of hazards they may not have spotted yet.
Facebook has created a site devoted to the most talked-about topics on its platform this year.
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research.
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research.
Furniture Village is planning to enhance online customer experience, introducing 360 spin photography to support the launch of its new website in 2016.
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is creating an explosion of new customer touchpoints for marketers to harvest. As part … [Read more…]