Periscope lets viewers save livestreams via #save hashtag
Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours.
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Snapchat spooks its users with mobile-first horror film
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app.
Video viral of the week: Mars reveals ‘talking’ cat collar
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below…
Snapchat rolls out shoppable ads: Target and Lancôme first brands to sign up
Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format.
Video viral of the week: Mars unites petcare brands with dog “freak out” videos
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
Instagram debuts video carousel ads
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format.
Twitter ad spend drops (but user growth returns)
Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook.
Facebook profits triple as mobile ads smash expectations
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile.
Dawn of the chatbots: 89% of consumers want to talk to virtual assistants
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.
Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…