BuzzFeed ‘to split into news and entertainment units’
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
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Microsoft and Dutch boy band pranks users to warn of online privacy dangers
Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.
Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…
Snapcart turns shopping receipt data into cash
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
Video marketing trends: Quality branded content “outperforms pre-roll ads’
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.
Video viral of the week: “World’s biggest asshole” promotes organ donation
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…
Instagram takes on Snapchat with linked ‘Stories’
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons.
Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
Facebook adds action-based bidding to mobile app install ads
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.