Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
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Unilever revamps Jif brand with “End BBQ Neglect” campaign
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.
Snapchat debuts TV-style ratings with Nielsen deal
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.
Yahoo sale to Verizon “delayed due to security breaches”
Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.
YouTube app gets messenger service
YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.
Sainsbury’s partners Spotify for #foodancing ad campaign
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
Skype meets school: Live video learning platform launches
HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.
YouTube “Super Chat” lets creators make money from comments on live streams
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.