Premium editorial content “more memorable and engaging than social feeds”
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
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YouTube to scrap unskippable 30-second ads next year
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”.
Future fitness: How the Internet of Things will change gyms
From exercise bikes that let you compete with friends online to virtual personal trainers, the internet of things is transforming out work out routines. This new video from Intel looks at the gym of the future.
Loco for location data: 170% increase in demand as marketers go local
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.
All That We Share: Heart-warming Danish ad goes viral
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.
Who won the social Super Bowl? Top 10 brands on Twitter
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.
Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.
Super Bowl marketing: 31% of big game ads watched online
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.
Video viral of the week: Pot Noodle spoofs Trump with “Gary the bricklayer”
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below…
Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]
With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead…