Huffington Post rebrands to “HuffPost”
Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.
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Unilever pranks beauty bloggers with fake haircare brand launch
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.
Japan adds e-sports to 2022 Asian Games
The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.
Pre-roll ads: “Least interruptive and best for brand recall”
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.
Instagram Stories overtakes Snapchat for daily active users
Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.
Rio Ferdinand joins YouTube ‘super-team’ Rebel FC
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.
YouTube axes ads on channels with fewer than 10,000 views
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.
From satisfaction to advocacy: Using video to foster brand champions and take customer loyalty to the next level
Online retailers not only need to stand out from a sea of other e-commerce outlets to win an initial purchase, but to continue to do so again and again. In the third of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how video content can be used by today’s e-tailers to help … [Read more…]
Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
New e-ink calendar syncs to Google account
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor.