Unilever donates to charity for each Knorr video ad view
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
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Snapchat allows 16 person video calls
Snapchat has launched a new feature that lets up to 16 people take part in a live chat together, using either video or just their voices.
Video ad engagement rises in the UK
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.
Facebook and Instagram video viewability to be verified by Meetrics
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
17 million Brits ready to pay with wearable devices
One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research.
Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
You can keep your ad on: The battle between publishers and ad blockers escalates
With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on ads, while also protecting the consumer.