video Archives

Brewdog aims for US market with original video series

August 29, 2018

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

White paper: Global video trends- traditional TV boosted by ‘communal experience’

August 21, 2018

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

Facebook traffic plunges as people flock back to YouTube- study

August 14, 2018

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

July 24, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

July 23, 2018

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

French newspaper Le Figaro seals 3-Year deal with Taboola

July 9, 2018

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

Cannes Lions 2018: Video highlights from all five days

June 26, 2018

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

Nearly half of UK workforce would feel comfortable using wearable devices at work

June 25, 2018

With the international market for wearables having reached a new high in 2017 with 16.9% growth year on year, Instant Offices delves into what impact this trend will have on the workplace as we know it.