video
Viral of the year: Tide responds to Pod eating challenge’ controversy
One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.
Wochit and Getty Images offer creative commercial content to marketers
Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.
VIDEO BLOG: Why the online retail post-purchase experience matters
Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.