user generated content Archives

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

September 9, 2019

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

Memes saved? MEPs vote to reject EU copyright law proposal

July 5, 2018

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

Miller Lite turns fan photos into national TV ad

August 19, 2014

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag became the No. 2 branded hashtag on Twitter.

Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam

July 9, 2014

Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.