19.2m UK households online… but digital divide remains
Around 19.2 million UK households are now online, but just 26% of those on the lowest incomes have access to the web, according to new research.
UK
VAT rise ‘will spark rise in targeted marketing campaigns’
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Guest comment: Can the UK lead the next digital revolution?
Entrepreneur Mark Mason, CEO of corporate smartphone app developer Mubaloo, called on Government to provide SME’s with tax breaks for IT development as a precursor to Global Entrepreneurship Week.
Guest comment: Online engagement key to cutting public sector budgets
Following the spending review and the government’s current goal to close 75% of their websites, Tony Heywood, CEO at YoodooMedia looks at where the government have been going wrong in terms of their web offerings and how they can improve their online communication in the future.
Assassin’s Creed gets augmented reality campaign
Mens magazing Nuts is hosting an Augmented Reality campaign through a partnership with Ubisoft to mark the launch of Assassin’s Creed Brotherhood console game.
One in ten men use web ‘mostly for porn’
Nearly one in 10 men use the web for porn more than anything else, with 41% of those peeking at X-rated content while their partner is in the next room, according to new research.
Gumtree hires AudienceScience for targeted classified ad drive
Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.
iPlayer going global: BBC plans to charge overseas viewers
The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee.
BT tops 2 million wi-fi hotspots
BT has announced it has passed the two million mark for UK hotspot networks.
Tesco debuts mobile website for non-food items
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.