UK Archives

Marketing energy drinks: Healthier products key to growth

September 3, 2019

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

School and technology: Young Brits want social media lessons and smartphone limits

August 30, 2019

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

August 28, 2019

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

BBC to launch Alexa rival ‘Beeb’ next year

August 27, 2019

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Start-up slump: Economic fears and legislation ‘biggest barriers to business owners today’

August 27, 2019

With 40% fewer businesses opening now than five years ago, a new study by Safestore uncovers the biggest issues facing business growth by industry, the best countries in the UK for start-ups, and the top priorities for CEOs looking to grow their business.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Apple launches new credit card (but don’t keep it in your wallet)

August 23, 2019

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

North-South divide: London tech job demand ‘bigger than 10 other cities combined’

August 22, 2019

There is still a significant north-south divide, with more jobs in emerging technologies being advertised in the capital than in any other city and over a third of tech professionals calling London home, according to new research.

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

August 16, 2019

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

August 13, 2019

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.