Google opens ‘Universal Analytics’ for all
Google has made its Google Universal Analytics available to all its users, helping publishers monitor their mobile, desktop and app traffic in one tool.
UK
Shoppers say premium brands that never offer discounts are ‘out of touch’
Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research.
Red Bull promotes music tech start-ups
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Nokia and La Blogotheque partner to launch ‘Lumia Live Sessions’
Nokia and music pioneers La Blogotheque, a team of bloggers and videographers, have teamed up to showcase hot new UK music talent at a series of free gigs across the country.
TVCatchup under threat? European court rules against retransmission sites
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web.
Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
10 online shopping trends for Mother’s day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
10 online shopping trends for Mother's day
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
Apple patent wars: Samsung fine slashed
The patent wars between Samsung and Apple are continuing, with Samsung aiming to its US copyright fine further, after a judge decided to reduce the original sum from $1.05bn to $600m.
Firefox ‘Do Not Track’ browser sparks advertising concerns
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.