Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.
UK
4 last-minute affiliate marketing tips for Black Friday
Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she … [Read more…]
Best paid creative jobs in the UK: How does your salary compare?
From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.
PrettyLittleThing appoints Journey Further to drive digital performance
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
UK businesses plan to adopt more AI in next 12 months
60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research
The productivity puzzle: Workforce transformation ‘key to business success’
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.