UK
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.