Viral of the year: Tide responds to Pod eating challenge’ controversy
One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.
Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram
With Black Friday over for another year, which brands created most social media buzz around its sales?
Twitter profits beat expectations again (even as users fall)
Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.