LinkedIn buys SlideShare for £74m
LinkedIn has bought online presentation tool SlideShare for £74m as the business-based social network looks to improve engagement and features on its site.
Just 1% of Internet users creating web content? Not anymore, says BBC
The age of the ‘lurker’ is over, according to a new BBC report which debunks the widely accepted ‘1% rule’ of the Internet, which asserts that just 1% of users create content and 10% engage with them, while the rest of the world sits back and watches.
Instagram enters top 10 social networks in UK
Last month, Facebook announced the $1 billion acquisition of photo sharing app Instagram. This is a landmark deal for the acquisition of an app but Instagram became the 10th most visited social network in the UK in March 2012, showing the increasing appetite for photo sharing online.
Google+ claims 170m users after ‘Facebook-style’ revamp
Google has claimed that 170 million people have registered to use Google+, as it unveiled a redesign that mimicks the features of its larger rival.
Facebook buys Instagram for $1bn
Facebook has bought Instagram for a massive $1bn (£629m). The popular photo-sharing smartphone app crossed its tipping point last year. Learning from the experience of the sluggish response to Twitter, Facebook has acted in a way that’s fast, determined and retains its leadership in photosharing.
Controversial Skype ads attack Facebook and Twitter
Internet telephony firm has launched a controversial outdoor ad campaign suggesting some of the world’s biggest social networks are ‘degrading humanity’.
Top tips: Financial services- the future is social
The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.
Mobile banking apps ‘not meeting customer needs’
Of the 10 most important features user expect of their banking mobile apps, for only three is provision by the banks adequate, according to the results of a new survey.
Video viral of the Week: Sony’s Amazing Spider-Man trailer creates Twitter mystery
Sony’s has unveiled a news report teaser video for ‘The Amazing Spider-Man’ as part of a new viral campaign for this summer’s blockbuster movie. See below to see why it’s our video viral of the week…