New tool predicts trending topics on Twitter
A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.
Tesco Wines runs Halloween Twitter campaign
Tesco has embarked on a Halloween-themed Twitter campaign to promote its wines division, in partnership with social media agency We Are Social.
Right to reply: What a revamped StumbleUpon means to the digital space
The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.
Video viral of the week: Kit Kat performs own ‘space jump’
In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it’s our video viral of the week below…
Twitter to replace ‘Favourite’ button with stars and ‘likes’?
Twitter is reportedly testing alternatives to its ‘Favourite’ button, as the micro-blogging platform looks to compete with Facebook on social bookmarking tools.
Automotive trends-Peugeot overtakes Volkswagen as most mentioned car brand at Paris Motor Show
Following the Paris Motor Show 2012, Peugeot was the most discussed manufacturer around the event, overtaking Volkswagen, which held the top position at the Geneva Motor Show in March this year.
Facebook offers free talktime in India
Facebook is offering mobile users the Indian rupee equivalent of nearly US$1 in free talk time to sign up to the social networking service, in a bid to increase its subscribers in the country.
Twitter buys video sharing site Vine
Twitter has bought Vine, a start-up company that lets users share video content online.
Guest comment: What every marketer needs to know about big data
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
R U Textlexic? 25% of Brits use text words instead of normal English
Text phrases – such as C U L8r and LOL – have become so much part of our daily lives that one in four Brits claim they are ‘Textlexic’ – prone to using text words instead of normal English, according to a new survey.