Pope launches first Twitter account
Pope Benedict XVI is to launch a personal Twitter account for the first time.
Top 20 social networks in the world in 2012 (infographic)
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade.
Twitter hashtag disaster: Susan Boyle trends for all the wrong reasons
Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction.
Social media in China: Alibaba planning to but stake in Twitter rival Sina Weibo?
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China.
Pinterest debuts tools for businesses- new channel for marketers
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site.
War and politics by social media – Middle East conflict charts new course with live tweets and YouTube
As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised … [Read more…]
How do B2B companies use social media? (infographic)
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
Event report: “A charity’s online presence is more than simply asking for donations…”
As part of National Trustees’ Week, Joanna Morley, Online PR & Social Media Manager of Brighton-based digital marketing agency SiteVisibility, last week addressed delegates at an event hosted by business, tax and charity advisers Russell New on how charities can benefit from carefully structured social media campaigns. With the top 100 charities having now amassed … [Read more…]
HubSpot gets $35m funding boost for Europe expansion
Social media marketing firm HubSpot has raised an additional $35m in a new funding round.
Guest comment: Cowboys and Pen-pushers- 80% of leads lost to poor sales and marketing relationship
Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)