A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media trends from Addshoppers.
Twitter is beefing up security logins for users after recent high-profile hacking attacks.
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research.
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.
Twitter is rumoured to be working on an app for Google Glass, after some tweets have been spotted featuring a photo taken from the upcoming augmented reality specs.
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets.
Google is to shut down Meebo, the social toolbar it bought in June 2012, as it continues its focus on Google+.