At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest … [Read more…]
Businesses on Twitter will lose 15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro.
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
Just three days into the 22nd Winter Olympics at Sochi in Russia, there have been 3,389,996 relevant tweets, according to new data.
Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value Associate Professor of Strategic Management Sotirios Paroutis at Associate Professor of Strategic Management at Warwick Business School believes the US tech company could still have a bright long-term future.
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at which brands generated the most buzz on Twitter during one of the biggest … [Read more…]
The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users.
Twitter is looking at ways of selling products directly from its social network, as the firm explores new revenue streams from social shopping to compete with Facebook, according to a news report.