Twitter Archives

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions: Twitter stats show most popular campaigns

June 19, 2019

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Instagram shuts down direct messaging app

May 16, 2019

Instagram is closing down its standalone Direct messaging app within the next month.

Internet users don’t trust what they see online (especially influencers) -study

May 14, 2019

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Avengers snaps away movie competition on social media

May 1, 2019

Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.

Twitter comeback continues with stronger user growth

April 23, 2019

Twitter planning new subscription platform?

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Lush shuts social media channels: “We’re tired of fighting algorithms”

April 11, 2019

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.