Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag became the No. 2 branded hashtag on Twitter.
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help.
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application.
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and … [Read more…]
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out.
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.
Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter.
Strong user growth, product updates and the World Cup have all contributed to Twitter’s Q2 revenues rising 124% year-on-year. News of the results drove the firm’s share price up 30%, reversing a trend which had seen stock fall 43.8% during the year.