FightMe video app looks for next Ice Bucket Challenge
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.
New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.
Down Periscope! HBO attacks Twitter over Game of Thrones live streaming
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night.
Twitter cuts wasted words with ‘retweet with comment’ button
Twitter has launched a “retweet with comment” feature, letting users feature other tweets in their own posts without using up any of their 140 characters.
Twitter solves problems with crowdsourcing #PoweredByTweets challenge
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK.
Twitter debuts live-streaming app ‘Periscope’
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone.
Twitter tests autoplay videos on apps
Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.
Bigger than Panda? Google ranks mobile-friendly sites higher on search
Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results.
Adidas puts NFC sensors in products to create ‘a billion touchpoints’
Adidas is harnessing the ‘internet of things’ by putting sensors in a range of its products, so it can track and send offers to customers even after their purchase.
Jeremy Clarkson sent free Snickers in Twitter PR stunt
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.