Solar power breakthrough? Tesla reveals home battery storage system
Electric car maker Tesla has revealed a new ‘Powerwall’ battery system that can power homes and business through solar power.
Twitter profits slump 30% despite user growth
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year.
Video viral of the week: O2 holds ‘cat casting’ to find star of next ad
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below.
Many PRs ‘failing to respond to social media queries’
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.
C4 begins social media push for ‘First Dates’ show
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.
Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…
Can social media win elections? Twitter ‘inspires some to change vote’
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.
PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue.