For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.
Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.
Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars.
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on national cat day.
Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network?
Twitter shares fell 12% after-hours after the loss-making social network reported another quarter of slowing user growth as it struggles to keep up with Facebook and younger upstarts such as Instagram.