Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
Pokemon Go: Five examples of brands catching the augmented reality craze
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…
Twitter opens verification for all: How to get a blue tick
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.
Content marketing tips: The high cost of a small mistake
Gavin Drake, VP of Marketing at Quark Enterprise Solutions looks at the consequences of typos, and how businesses can avoid these slip-ups by automating the creation and management of content, taking the ability to make a mistake out of human hands.
Pokemon Go! overtakes Twitter as augmented reality game goes global
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Tumblr takes on Facebook and Periscope with live video
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video.
Twitter extends videos to 140 seconds with new Engage app
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.