Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)
Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.
Dove mocks Trump with ‘alternative facts’ ad
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
Are you a strategic, specialised and creative marketing professional? So is everyone else
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.
Rise of the bots: Huge networks of fake accounts found on Twitter
Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
McDonald’s Japan holds ‘General Election’ for burger upgrade
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.
Twitter fail: British Gas in hot water over “tacky” Bowie tweet
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.
Medium cuts staff by a third to tackle “broken ad system”
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.