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B2B ecommerce lagging behind B2C for customer experience
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.
Marketers shifting budgets: Holiday travelers and online gamers become top priority
Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.
Top 5 five brand building trends in 2019
Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]
Top ecommerce tips: Beware the Disruptors
Can high street retailers compete with the rising competition from retail disruptors? Craig Summers, UK Managing Director, Manhattan Associates, looking at why traditional retailers need to celebrate in-store interaction and empower their store associates instead of continually investing in solutions that don’t engage the customer.