LowCostHolidays gives free holiday to ‘Thomas Cook’ after Facebook snub
In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays.
Travel
Top tips: The Taming of the Shrew- Marrying statistical analysis and digital measurement
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
Twitter buys video sharing site Vine
Twitter has bought Vine, a start-up company that lets users share video content online.
How connectivity influences global shopping
Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen.
Case study: Louis Vuitton explains ‘The Art of Packing’
This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.
Obama crashes Reddit after hosting Q&A
US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.
Obama crashes Reddit after hosting Q&A
US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.
lowcostholidays debuts ‘Were Here’ leaderboard Facebook app
UK travel website lowcostholidays.com has launched the first app to use Facebook’s ‘Were Here’ API function, to accurately measure most visited and ‘talked about’ destinations on Facebook.
Boost for online shopping as Royal Mail extends neighbour delivery scheme
The Royal Mail is rolling out a new ‘neighbour delivery scheme’ across the UK, in a move that could prove a major boost to online shopping.
Google boosts travel content with Frommer's guidebooks acquisition
Google has bought Frommer’s, a publisher of popular travel guidebooks, as the internet giant looks to boost its travel and local content.