Thomson challenges internet users to take a ‘One-Minute Holiday’
Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks.
Travel
Right to reply: 4G can prevent tourism hotspots languishing as Internet “notspots”
The success of a joint venture between the Lake District’s Northern Fells community and network operator EE to provide 4G mobile Internet speeds in the one of the UK’s most remote rural areas points to the need to accelerate and expand the roll-out of next-generation infrastructure, says teliqo’s Russell Lux.
Cold weather no barrier for online shoppers in March
Online shoppers were not put off from making purchase decisions by the freezing weather in March, as online retail sales rose 16% year-on-year, according to new data.
Basket abandonment case study: How mobile email can help
Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.
Google sells Frommers travel guides back to owner
Google has sold Frommers travel guides back to the original owner, in a move that will see the publications revert back to print editions.
Online shoppers ‘miss face-to-face interaction’
A lack of face-to-face interaction with online shoppers is harming e-commerce sales, according to new research.
Online shoppers ‘miss face-to-face interaction'
A lack of face-to-face interaction with online shoppers is harming e-commerce sales, according to new research.
Top tips: Using digital insight to create seasonal campaigns
With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
Google Shopping launches on mobile devices
Google has expanded its shopping tool to mobile devices, in a move that will see sponsored listing s appear above search results on mobiles.
Video viral of the week: Google car wreck hoax gets small book shop 300% more visits
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video … [Read more…]