Education technology trends for 2020: Using data to shape learning techniques
2019 has seen considerable change across the education sector, from changing Ofsted frameworks to growing teacher shortages and an increasing pace of technological change.
technology
SMP expands globally with new appointments
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.
In-house content creation ‘set to increase in 2020’
In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.
Tappx develops programmatic platform for digital TV ads
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Half of Brits ‘willing to exchange data in return for personalised menu’
Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.
Mapp and Datasine announce technology partnership
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
70% of UK public are uncomfortable with how brands use their data
Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
Data siloes ‘holding marketers back’
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
Episerver acquires personalisation company Idio
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.