Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
IBM has launched Project Intu, an open platform designed to let developers embed its AI “Watson” functions into various end-user device form factors, offering a next generation architecture for building “cognitive-enabled experiences”.
Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar.
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.
Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research.
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.
Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.
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